Copy Cocktail - A Writing Course

$79.00

Instant Digital Download

Learn how to write copy, create sales pages, get your emails opened by readers, and be persuasive with your words.

Copy is the magical cocktail for success in business, on your website, your social media posts, and everything you write.

Frustrated by not getting readers to convert into buyers? Have great products and images, but no sales? Learn to write copy, and you’ll never have to work for anyone else again. Turn those visitors into buyers.

“What exactly IS copy?”, you might be asking. Copy is also known as copywriting. It’s the mixture of words you use for your business, in your writing of blog posts, and in the text that you use to juice up any product or offering. It also includes email subject headers to blog post titles, video titles, product descriptions, blurbs, bios, your business cards, your “about me” page, your media kit, the words that you put in books, or papers, or scripts, or post on social media. All of that text is your magical aperitif, or, your copy cocktail. These are the carefully-chosen words you use to get people to know, like, and trust you.

Copy cocktail also includes all the words you choose to use for influence and selling. This mixture of words help to express yourself and tell people what your business is all about. Whether you want to be a professional copywriter or not, your copy cocktail is your wingman, your collection of salts, sugars, bitters, and sours, that give your style, simplicity, charm, and relatability to your audience. They have the power to awaken the senses of your audience. Just as people have tendencies to judge books by their covers, your audience will judge your business and anything else you communicate by the selection and mixture of words that you use.

Here’s what you’re going to learn throughout this book:

The reason why well-written copy can still be sour and bitter, and not convert. How to sweeten your copy’s cocktail with the STIR method. A writing exercise to give you liquid-courage strength that practically guarantees your ability to write happy-hour quality copy most everyone will love. How to make your reader wonder if you’ve hijacked her phone or have been looking through her browser history. What experts intend to say when they recommend to “write like you talk”. Word turnoffs that send your customer running out the bar without paying for their cocktail. Examples of copywriting: before (yikes) and after (booya). Write headlines that crave clicking How to write your about page while balancing your customer and your talents The one ingredient you need to make sure your customers take action Methods to fill your creative well when you’re stuck. Bar party tricks to write your best content. Ever. Some of my favorite exercises to get your writing flow going, along with creating themes.

Ready to learn how to write copy that you can use in all aspects of your marketing? Snag this course today and get to writing your best content pieces ever... faster.

♡ Your download files are available to you under your Etsy account under your profile image under "Purchases". Please be sure to download your files, read instructions where applicable, and follow up with me during office hours if you need assistance.

♡ Downloads have to be accessed using a desktop/laptop computer. The mobile version of the Canva app (iphone/tablet) is not sophisticated enough for some custom templates with multiple layers. Be sure to use the right equipment for the job (a laptop or desktop computer).

♡ Please note that this digital download is for use in your own personal manner or for your own business (not for mass client use such as PA/VA). Sublicensing not permitted (cannot be distributed or shared with other designers, VAs or PAs to complete your work/project.) You can use and reuse the product as many times as you wish. However, you may not redistribute the files, modify and re-list as your own work, or sell the files as your own templates. Thank you for respecting the hard work that I put into creating my products. All rights, copyrights, and designs are reserved and retained by Kerrie Legend Designs.

♡ Due to the digital nature of my products I am unable to provide a refund once a file has been purchased. Please be sure to ask questions prior to purchasing if you have any or require clarification. If a Canva template or Canva product, user must have a working knowledge of Canva, using folders, layers, modifying text, colors, and fonts; I do not provide Canva training. Images shown are for demo purposes only. There are tutorials and videos available on Canva for reference. I am not responsible for Canva's system glitches, errors, or saving issues. Please consult with Canva if you experience any errors. However, I will do my part in ensuring you have access to and are able to open the template links.

♡ Canva templates work with free accounts on Canva, however, you may find some premium elements embedded in my designs. This is due to monthly/quarterly changes Canva makes on occasion on what elements are free vs. premium. If you are using the free version of Canva, and cannot download until the premium items are either paid for or removed, simply identify the elements identified as premium and remove them from the design. Or, you have the option to upgrade to Canva Pro. I keep known premium elements to a minimum, and only rarely use them.

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♡ My shop and office hours are Monday-Thursday, 9 a.m. - 12 p.m. MST. I will be happy to assist you with any questions or your order needs during those designated times.

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♡ Please note this file is for personal use only (no resale of templates allowed). You may not forward, share, sell or distribute the file, even to someone "helping" you with the files. You may not repackage or use the base files to design your own templates for resale. All rights are reserved by Kerrie Legend Designs.

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I'm happy to help you during normal office hours of 9 a.m. - 12 p.m. MST, Monday-Thursday.

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